Differences in what catches our attention and what drives our energy give each of us a different response to the information coming to us.


When we’re unconscious of what drives those responses, we risk inefficiency at best; conflict at worst; bewilderment and misunderstanding arrive in between.

Develop the awareness of how to hear the underlying cognitive processes seeking attention, and to speak to those cognitive processes to drive understanding.


This program is for you if...

  • you want better meetings

  • you want to have better communication with fewer meetings

  • you want more effective communication by email

  • you want fewer emails

  • you have people who get the big picture but don’t follow through

  • you have people who are stuck on the details and can’t see what’s most important

  • you need people to care more about substance than appearances

  • your communications convey the what, but not the why


Prerequisite:  The Focus Survey

The industry’s most advanced measurement conveying the underlying cognitive drivers of your attention, energy, and time. This is the foundation for all your work  (15-20 minutes)


Lesson 1:  Getting to yes by crisscrossing the cognitive landscape

  • Natural problem-solving model: a set of simple truths that align our communications: context, experience, rule, and process 

  • Outcome: Make these explicit enough that your team moves naturally to populate these categories

Lesson 2:  What you want vs what they want

  • Activating the dual Observer

  • Differentiating between essential and symbolic information.

  • Knowing which attracts the attention of your recipient

  • Closing by satisfying our need for both

Lesson 3: Multi-contextual communications

Leveraging the power of physical engagement: clicks, conversation, touching, trying on, viewing the physical object, shopping as a quest.

Lesson 4:  Mitigation

  • Use questions to melt defenses and biases and lead their thinking

  • Leverage this practice across your organization to, reduce friction, improve interpersonal effectiveness, and engage clients and stakeholders in more compelling ways

  • Create three-stage meetings that move anything not requiring face-to-face to other media, and use efficient templates for best applications of those media